The people behind the platform

A home for the creators children deserve.

Every creator on Baba Box is independently vetted for craft, values and developmental insight. We pay creators up to 82% of every play and every purchase. The highest share in children's audio.

The voice behind the cards

Michelle Cade

Musician · Sound therapist · London

"I loved the idea of creating a resource for children that nurtures their wellbeing, imagination and creativity, giving them a tool they can use with agency and independence but without the overwhelm and over stimulation of a screen."

Michelle created all of Baba Box's original English audio: every nature soundscape, every affirmation, every story. Trained in sound therapy, she brought not just skill but genuine intention to each recording. Every piece is original, and every right is retained. She made this because she believed it mattered.

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60+tracks

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Discover her cards →

Michelle Cade

Musician · Sound therapist · London

"Painting is my way of staying present, each brushstroke a love letter to the moment. I loved bringing these characters to life in bright colour, so they'd feel like true companions to the songs and stories they carry."

Cat Cade

Card artist · Watercolourist · Richmond, London

Michelle Cade

Musician · Sound therapist · London

'I wanted to make something that felt like a hand on a shoulder, calm, unhurried, present. Something a child could return to.'

Created all of Baba Box's original English audio: every nature soundscape, every affirmation, every story. Trained in sound therapy. All content original, all rights retained.

8cards 60+tracks ENlanguage

Leti Ghi

Italian voice artist · Filastrocche

The voice behind Baba Box's Italian nursery content: traditional filastrocche and songs from the Italian oral tradition, sung with warmth and musical authenticity.

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Paola Masperi

Founder · Italian narrator · London

Founder of Baba Box and the voice of the Italian stories and affirmations. Content she wrote for her own daughter and now shares with families everywhere. Also curated the classical collection.

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Cat Cade

Card artist · Watercolourist · Richmond, London

'Painting is my way of staying present, each brushstroke a love letter to the moment. I loved bringing these characters to life in bright colour, so they'd feel like true companions to the songs and stories they carry.'

South African-born creative artist who hand-painted all of Baba Box's card artwork in watercolours. Each design is an original watercolour painting. A tiny world, made with care and intention.

Allcard art Watercolouroriginals

Uliana B

Children's book illustrator · Ukraine

Experienced children's book illustrator working in watercolours. She brought warmth and character to the companion book illustrations. The stories that live alongside the audio cards.

Booksillustrated Watercolourillustrations

Are you a creator?

We are looking for a small number of additional creators. Keep up to 82% of every sale. Own your catalogue. Reach families looking for exactly what you make.

Apply to join →

For creators

Why creators are joining Baba Box.

82%

of every play and purchase goes to the creator.

Compare: Spotify pays ~£0.003 per stream. Audible takes 60%. Toniebox doesn't have a creator marketplace at all.

Fair share: up to 82% to creator

Baba Box keeps 18% to run the platform. Industry standard is 30–50%. We believe creators should be paid for the depth of work they put in.

A vetted audience that already trusts you

Every Baba Box family is subscribed because they want exactly what you make. No algorithm friction between you and the listener.

Physical goods, too

If your story pairs naturally with a craft, a kit, or a card deck, the Baba Box maker network can build and sell it alongside your audio. You earn commission on both.

Community, not just a platform

Quarterly creator gatherings. Editorial support. Co-marketing. We grow because you do.